In-store material

The store is where your program sells itself: the customer is standing at the counter, about to pay, and the benefit is seconds away. In-store material has one job — bridge from the physical space to the customer’s phone — and the bridge is always a QR code pointing at your enrollment link. Scanning it opens the enrollment flow, and the pass lands in Apple Wallet or Google Wallet before the coffee is ready. Use the enrollment QR code you received during onboarding — contact support if you don’t have it. The formats below run from a one-line counter card to a ceiling banner visible across the store. Whatever the format, the discipline is the same: one headline, one or two lines of benefit, the QR code, and a scanning instruction. A piece that needs a paragraph isn’t working.

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Counter and wall

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Stands and banners

Counter material catches customers who are already paying. Stands and banners catch the ones still walking around — in the queue, between the shelves, browsing.

• Floor stand or easel — placed in the walkway where customers queue or browse. The strongest version is radically simple: a giant QR code and a single line. No headline contest, no paragraph — the code is the message, and it scans from several steps away because of its size. Put your logo in the center of the code if you like, and keep the line direct: “Scan the QR code to join Mintleaf Rewards.”
• Hanging banner — suspended from the ceiling, visible across the whole store and above the shelf lines. It works at two distances: the headline and brand read from across the room, the QR code takes over once the customer is close. Hang it where people naturally stop — above the queue, the till, or a central aisle — and low enough that the code is scannable without stretching.

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Print rules for the badge and QR

Print is the one channel with its own badge rules — a printed badge can’t be tapped, so it works differently:

• Use the print-quality artwork. Badges in print must come from the official EPS (vector) files, never from a screenshot or a web image scaled up.
• Pair the badge with the QR code. The badge tells the customer what they’ll get; the QR code is how they get it. Apple’s print guidance pairs them with a scanning instruction — for example: “Scan the code to add your pass. Just open the Camera app on your iPhone and point it at the code.” Android phones scan the same code from their camera too.
• Give the badge room. Same clear-space rule as everywhere else — see using the wallet badges.
• Test-scan the proof. Before the print run, scan the actual printed proof — not the PDF on your screen — from a realistic distance, with both an iPhone and an Android phone. For stands and banners, test from where customers will actually stand. A QR code that’s too small, too low-contrast, or printed on glossy curved material fails quietly.

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Digital screens

Menu boards and customer-facing displays reach every customer in the store, and they can show more than print: imagery, the pass itself, even motion. Two patterns work:

• A dedicated promo slide — image-led: the pass on a phone, one headline, the QR code with a scanning instruction. Rotate it into your menu loop, or run it full-time on a second screen near the queue.
• A permanent corner — if the screen is primarily a menu, give the program a fixed panel or corner on every slide instead of its own slide, so the QR code never disappears while a customer is reaching for their phone.

Two rules carry over from print, sharpened for screens:

• Timing. If the promo is a rotating slide, leave it up 10–15 seconds — spotting the code, raising the phone, and scanning takes longer than reading. The permanent-corner pattern avoids the problem entirely.
• Size and distance. Customers scan screens from further away than posters — behind a counter, above a till. Make the code generously large and test-scan from the customer’s side of the counter.

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What your staff should say

Material gets attention; staff close the deal. One practiced line at the till is worth a wall of posters:

“Do you have our rewards pass? It’s free, it lives in your phone’s wallet, and you’re in before your coffee’s ready — want me to show you?”

Then point at the counter card. The customer scans, and the staff member watches one enrollment happen — after that they can answer anything. The questions that come up, and the answers: When something goes wrong at the counter — a scan that won’t open, a pass that won’t add — enrollment troubleshooting is the staff reference for the common cases.