> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getstell.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Launch & grow your program

> Take your program from the invitation email to a growing customer base

The Guides tab covers how to work in the merchant portal. This tab covers everything around it: getting your company set up, how customers enroll, how to promote your program, and where to turn when you need help.

## What's in this tab

<Columns cols={2}>
  <Card title="Merchant onboarding" icon="rocket" href="/onboarding/checklist">
    A checklist that takes you from the invitation email to a live program your customers can join.
  </Card>

  <Card title="Customer enrollment" icon="user-plus" href="/enrollment/how-enrollment-works">
    How customers get their pass — the enrollment flow, the wallet button widget, and troubleshooting.
  </Card>

  <Card title="Promote your program" icon="bullhorn" href="/promote/overview">
    A launch plan and ready-to-adapt examples for email, social media, your website, and your stores.
  </Card>

  <Card title="Support" icon="circle-question" href="/support/faq">
    Answers to common questions and how to reach Stell support.
  </Card>
</Columns>

## Where to start

If your company is new to Stell, work through the [merchant onboarding checklist](/onboarding/checklist) first — it ends with a live program. From there, [how enrollment works](/enrollment/how-enrollment-works) shows what your customers will experience, and the [promotion section](/promote/overview) helps you bring them in.